I've been reading Who What Wear since they launched in 2006 so it was a huge treat to be able to meet the founders and tour their offices when I was in Los Angeles last month. Even more exciting was visiting the fashion closet. As we all know, everyone thinks that the fashion world revolves around New York but Hillary Kerr and Katherine Power have proved that being based in LA can have its advantages. The proximity to the celebrities they cover on the site has definitely been a big plus. The Who What Wear site has been completely redone by the way and is looking better than ever with even more stories to read everyday. I can't wait until their new shelter site Domaine Home launches next. I know it's going to be just as good! One of the reasons I chose to sign with their blogger network Clique Media was because of their own success and development as a company. Now I hope I get to visit their offices every time I'm in LA!
P.S. If you visit the new Who What Wear site, you can enter to win a Cartier Love Bracelet! Talk about chic!
I could stare at their moodboards all day!
Hillary Kerr
The Love Who What Wear tee is available here.
Their success was all hard work not luck!
The fashion closet.
I'm pretty sure I heard angels sing when I walked into the hallway and saw all these shoes lined up!
Katherine Power
Photos by Heather Clawson for Habitually Chic